At Arava R&D 2010, Hazera Genetics exhibited agro-technical solutions for growers, including pepper varieties that are resistant to disease and viruses and excel in their uniform and high yields
3-Feb-2010

Hazera Genetics exhibited, at Arava R&D 2010, a range of agro-technical solutions that provide growers with peace of mind and stability for the forecast yields and behavior of the various varieties throughout the year.
The pepper varieties that Hazera Genetics exhibited were Blocky type, with high levels of firmness and long fruit life on the plants, which gives growers more flexibility as to the picking date. In addition, all the varieties offer high tolerance to the TSWV virus, and various deficiencies characteristic of pepper growing, such as iron and potassium deficiencies. The new varieties exhibited are Atir, Liri and Hila. These are high yield varieties characterized by uniform and consistent yields, that cut work days required to remove disfigured fruit.
Additional new pepper varieties with high yields for late picking and with long shelf life are Zofar (red fruit) and Sheizaf (yellow fruit).
According to Hovav Shor, Pepper Product Manager at Hazera Genetics: “We invest resources and effort in identifying, understanding and studying future market trends, with an emphasis on consumer and grower requirements. The varieties developed by Hazera Genetics represent the forefront of development and innovation, and offer growers improved characteristics to strengthen the competitive edge of growers in Israel and in the markets overseas.”
Alongside new peppers, Hazera Genetics also displayed its cluster tomato variety named Antonella, characterized by good ripening at high temperatures, as well as the Marylu variety, that is resistant to the Tomato Yellow Leaf Curl Virus (TYLCV) virus and has premium flavor.